ABOUT CHERYL
If you’re here to learn more about me, here’s my story—short and simple.
My path to real estate wasn’t traditional. I started my career at 40 years old, taking the licensing exam while eight months pregnant with my third child. Guided by faith, purpose, and determination, I never looked back.
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Before real estate, I served in the U.S. Air Force as an Air Traffic Controller, owned a hair salon, managed a regional team for Matrix across three states, and even worked in food brokerage. Since 2001, real estate has been where I truly belong.
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Over the years, I discovered my passion for teaching others what I had to learn the hard way. Real estate can be stressful and confusing, and my mission has always been to make it simpler for agents and clients.
Great mentors shaped my journey, and I try to pass that same wisdom on—through my books and through my award-winning continuing education course.
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Many agents avoid land because they think it’s “too complicated,” but every home sits on land. Understanding it changes everything. That belief inspired my book “10 Things You Need to Know About Land.”
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However you learn from me, my goal is the same: that you leave feeling more confident, more informed, and more equipped to succeed in real estate.
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Love,​​​
BIO
Born and raised in Waxhaw, North Carolina, Cheryl began her real estate career in 2001 after proudly serving in the United States Air Force. She started in residential sales but quickly discovered her passion for lots and land—while still remaining active in home sales to stay connected to the residential side of real estate. Throughout her career, she noticed a repeating pattern: most agents, brokers, investors, and landowners were confident with houses… but unsure about the land beneath those houses.
For years, residential professionals were told, “Land deals are too complicated,” or “Just refer it to the land guy in the office.” Cheryl realized the issue wasn’t ability—it was education. They simply didn’t know what they didn’t know, because no one was teaching it. That gap became the driving force behind her first book and her award-winning continuing education course.
Her book Ten Things You Need to Know About Land was created to help others learn in hours what took her years to master. Today, her mission is simple: make both land and property education clear, practical, and accessible so agents and the public alike can make smarter, more confident decisions.
Cheryl has taught thousands of professional real estate agents and members of the general public across North Carolina and South Carolina, and she is actively expanding her CE offerings into additional states. Her course—based on her book—has earned major industry recognition, including:
ï‚· 2022 AAOA Award Land Sales Expert
ï‚· 2023 NCREEA Program of the Year
ï‚· 2024 National REEA Online Education Program of the Year
Cheryl is frequently invited as a guest on real estate podcasts and educational panels, where she shares her expertise on land, property evaluation, and the importance of understanding the dirt beneath every deal. Her approachable style and real-world experience have made her a trusted voice for new and seasoned professionals.
Cheryl strongly believes in the power of mentorship and attributes much of her success to the mentors who guided her. Her advice to others is simple: If you don’t have a mentor, let my book and courses be the next best thing.
At the heart of her teaching is one foundational truth: most houses sit on land—so understanding land is understanding real estate. Her goal is to equip both real estate professionals and the general public with the knowledge, confidence, and tools they need to make smarter decisions about any property.
D.I.R.T.
Do It Right Today!
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